Senior Creative – Government of the City of Buenos Aires
During my time as Senior Designer of Creative Production, Art and Filming Direction for the City Government, I was responsible for developing and producing advertising campaigns across multiple departments, ensuring creative consistency and high visual standards throughout all communication channels.
My role involved the conceptualization, design, and direction of comprehensive communication pieces — both digital (social media, web) and territorial (public spaces and events). I led the creative process from planning to final delivery, including:
Creative direction and management
Development of campaign concepts, storyboards, and visual narratives aligned
with institutional objectives.
Development of campaign concepts, storyboards, and visual narratives aligned
with institutional objectives.
Art direction, design, and photography
Crafting visual identities and ensuring aesthetic coherence across formats.
Crafting visual identities and ensuring aesthetic coherence across formats.
Filming direction
Overseeing shoots and guiding artistic and technical teams to achieve desired results.
Overseeing shoots and guiding artistic and technical teams to achieve desired results.
Post-production supervision
Monitoring editing and finishing to maintain visual and narrative quality.
Monitoring editing and finishing to maintain visual and narrative quality.
Workflow optimization
Streamlining coordination between creative, production, and communication teams
to enhance efficiency.
Streamlining coordination between creative, production, and communication teams
to enhance efficiency.
External vendor management
Working closely with external production companies and creative providers, ensuring alignment with the editorial and visual line established in-house by the creative team.
Working closely with external production companies and creative providers, ensuring alignment with the editorial and visual line established in-house by the creative team.
This position allowed me to combine strategic thinking, visual storytelling, and production leadership, ensuring that every campaign reflected the City Government’s identity while resonating with diverse audiences.
Art Direction
August 17 - General José de San Martín
August 17 - General José de San Martín
Since this content was commemorative,
I wanted to evoke the feeling of opening a book we all once studied from — something that would bring the piece to life and connect emotionally with the audience. To guide the design team, I used the opening credits of a video poem by director Emma Vakarelova as a creative reference. I’m attaching both the reference and the final clip where the content was published.
Reference: https://vimeo.com/146331395Content:https://www.instagram.com/p/CSrTO-uhMjf/?igshid=MzRlODBiNWFlZA%3D%3D
I wanted to evoke the feeling of opening a book we all once studied from — something that would bring the piece to life and connect emotionally with the audience. To guide the design team, I used the opening credits of a video poem by director Emma Vakarelova as a creative reference. I’m attaching both the reference and the final clip where the content was published.
Reference: https://vimeo.com/146331395Content:https://www.instagram.com/p/CSrTO-uhMjf/?igshid=MzRlODBiNWFlZA%3D%3D
Creativity, art, and audiovisual direction for Valentine’s Day.
